With over 15 years in dynamic creative departments, I am a seasoned copywriter and creative leader dedicated to crafting campaigns that captivate, innovate, and deliver results.
A proud graduate of the Miami Ad School, I've honed my skills at powerhouse agencies including DDB, Monks, VML, and Dentsu Creative, spanning coasts and cities to build a versatile portfolio that bridges traditional and nontraditional advertising: bold TV spots and print to cutting edge PR stunts, social activations, and digital experiences.
I thrive on leading projects from initial concept to flawless execution, infusing each with solid creative processes, strategic vision, and a deep understanding of audience nuances. My work has powered iconic brands like McDonald’s, PNC Bank, Glad, Energy Upgrade California, California Lottery, Miller Coors, Netflix, Wendy's, Sherwin-Williams, and T-Mobile, blending holistic insights into the US Hispanic market with broad appeal to the US General Market.
Fully bilingual in English and Spanish, I excel at creating culturally resonant narratives that transcend borders while pushing creative boundaries. Passionate about nurturing talent, I mentor emerging creatives as an occasional speaker at Miami Ad School, sharing real world wisdom to shape the next generation of advertising innovators.
Let's collaborate to elevate your brand's story. Reach out and let's create something unforgettable.